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RESEARCH PAPER
An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic
1
Industrial University of Ho Chi Minh City, VIETNAM
Publication date: 2020-04-24
EURASIA J. Math., Sci Tech. Ed 2020;16(7):em1857
KEYWORDS
ABSTRACT
This study examines the expanded TPB model with the risk perception variable of intention to
hoard food under the COVID-19 pandemic condition. All assumptions are supported by the
traditional independent variables of the TPB model that affect the hoarding intention of food.
However, the results of this study are completely different from previous studies when using the
risk perception variable in the planned behavior theory model. In previous studies, the risk
perception variable always negatively affected attitude and perceived behavior and buying
intention. In this study, in contrast, the higher the risk perception the consumers get, the stronger
the attitude the consumers purchase reserve goods. This demonstrates that a high-risk
perception, in the case of COVID-19 pandemic or other civil unrests, will cause the intention to
buy goods that no longer follows the common sense. This paper added a new perspective on the
negative aspects of risk perception.
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