The emergence and development of new media has a great influence on people’s life, study, thought and mental health, especially the psychological impact on contemporary university students. The rapid development of the network brings not only new opportunities to the university students’ mental health education, but also a severe challenge to the traditional methods and content of the work. In order to improve the negative influence of the new media, in this paper, the development of new media is taken as the starting point, and combined with the characteristics of psychological development of contemporary young university students, the double influence of new media development on the development of university students’ mental health is expounded. Then, the data analysis is used to verify the results, and corresponding solving measures are proposed, to promote “one to many” mode of education, even more to achieve the education development model of “many to many”, realizing effective utilization and reasonable allocation of resources. At the same time, to create a virtual educational exchanges network environment makes the young university students forgetting the identity barriers between teachers and students, which is more conducive to the students in the process of psychological counseling, improves the timeliness and pertinence of mental health education of university students.