10/2017 vol. 13
Stats
CC-BY 4.0
Get citation
RESEARCH PAPER
Comparison Study of Advertising Videos of Tourism City Image-Based on the Content Analysis Method
Zhi-qiang Hou 1
 
 
 
More details
Hide details
1
College of tourism, Huaqiao University, Quanzhou 362021, CHINA
 
 
Online publication date: 2017-10-11
 
 
Publication date: 2017-10-11
 
 
Corresponding author
Zhi-qiang Hou   

College of tourism, Huaqiao University, Quanzhou 362021, China
 
 
EURASIA J. Math., Sci Tech. Ed 2017;13(10):6837-6846
DOI: https://doi.org/10.12973/ejmste/78521
 
 
Article (PDF)
References (25)
 
KEYWORDS
tourism city image
tourism advertising videos
content analysis method
 
ABSTRACT
Since the mid-1990s, both domestic and international tourism in China has grown rapidly in many destinations. In particular, city tourism plays an important role as a major destination in regional tourism development. To promote tourism, understanding image and promotion has become the key point in the development of regional tourism economy. Tour cities image advertising videos, the most visual description and most vivid illustration, have been one of the most important means in the images advertising videos of city destinations. Based on the internet, this article takes advertising videos of main tour cities in China as research data, acquires methods of movie reviews, and studies the content and techniques of the photographers. Moreover, this author puts forward suggestions on the images advertising videos of tour cities from the angles of subjects, contents and techniques of shooting.
REFERENCES (25)
1.
Baloglu, S., & McCleary, K. W. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 808-889.
Google Scholar
 
 
2.
Campelo, A., Aitken, R., & Gnoth, J. (2011). Visual Rhetoric and Ethics in Marketing of Destinations. Journal of Travel Research, 50(1), 3-14.
Google Scholar
 
 
3.
Cheng, J. L. (2011). A research of the mechanism of urban tourism image perception. Human Geography, 26(3), 142-146.
Google Scholar
 
 
4.
Choia, S., Lehtoa, Y. X., & Morrison, M. A. (2007). Destination Image Representation on the Web: Content Analysis of Macau Travel Related Websites. Tourism Management, 27, 118-129.
Google Scholar
 
 
5.
Chon, K. S. (1990). The role of destination image in tourism: A review and discussion. The tourist review, 45(2), 2-9.
Google Scholar
 
 
6.
Cohen-Hattab, K., & Kerber, J. (2004). Literature, Cultural Identity and the Limits of Authenticity: A Composite Approach. International Journal of Tourism Research, 6(2), 57-73.
Google Scholar
 
 
7.
Echtner, C. M., & Ritchie, J. B. (1993). The Measurement of Destination Image: An Empirical Assessment. Journal of Travel Research, 31(4), 3-13.
Google Scholar
 
 
8.
Huang, D. L. (2002). Advertising strategy of urban tourism image. Journal of Hunan Business College, 9(1), 61-63.
Google Scholar
 
 
9.
Kay, A. (2006). Promoting Tourism through Popular Music. Tourism Culture & Communication, 6(3), 209-213.
Google Scholar
 
 
10.
Krippendorf, K. (1980). Content Analysis: an Introduction to Its Methodology. Thousand Oaks, California: Sage.
Google Scholar
 
 
11.
Li, L. L. (1999). Exploration into the Propaganda Strategy of Tourism Destination Image. Shenzhen University Journal, 4, 87-93.
Google Scholar
 
 
12.
Li, X., & Wei, G. (2006). Television media strategies for the communication of the cultural tourism images of Hakka in west Fujian. Journal of Southwest Agricultural University (Social Science Edition), 4(3), 181-184.
Google Scholar
 
 
13.
Mackay K. Barbe D.，Winkle C. M. V., & Halpenny E. (2017). Social media activity in a festival context: temporal and content analysis. International Journal of Contemporary Hospitality Management, 29(2), 669-689.
Google Scholar
 
 
14.
Malloy, C. D., & Fennell, A. D. (1998). Codes of Ethics and Tourism: An Exploratory Content Analysis. Tourism Management, 19(5), 453-461.
Google Scholar
 
 
15.
Meaney, S., & Robb, J. (2006). Shooting Ireland: the American Tourism Market and Promotional Film. Irish Geography, 39(2), 129-142.
Google Scholar
 
 
16.
Mercille, J. (2005). Media Effects on Image-the Case of Tibet. Annals of Tourism Research, 32(4), 1039-1055.
Google Scholar
 
 
17.
Neuendorf, K. A. (2002). The Content Analysis Guidebook. Thousand Oaks, California: Sage.
Google Scholar
 
 
18.
Padgett, M., & Hall, C. M. (2001). Case study 4.3: Tourism at the Polls. In Hall, C. M., Kearsley, G. W. (Ed.), Tourism in New Zealand: An Introduction. Sydney: Oxford University Press.
Google Scholar
 
 
19.
Pan, S. (2011). The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images. Journal of Travel Research, 50(2), 171-185.
Google Scholar
 
 
20.
Pike, S. (2002). Destination image analysis—a review of 142 papers from 1973 to 2000. Tourism management, 23(5), 541-549.
Google Scholar
 
 
21.
Swain, M., Brent, M., & Long, V. H. (1999). Annals and Tourism Evolving: Indexing 25 years of Publication. Annals of Tourism Research, 25, 991-1014.
Google Scholar
 
 
22.
Tao, Y. G., Zhao, H. Y., & Li, Y. L. (2010). Evaluation of influencing factors of tourism image based on a structure ture equation model. Human Geography, 25(6), 125-130.
Google Scholar
 
 
23.
Wang, X. (2008). Strategy to promote urban tourism image. China Social Sciences Press: Beijing.
Google Scholar
 
 
24.
Yan, Q. Y., & Zhang, H. Q. (2010). The Determinants of the 1999 and 2007 Chinese Golden Holiday System-A Content Analysis of Official Documentation. Tourism Management, 31(6), 881-890.
Google Scholar
 
 
25.
Zhou, K., & Fang, Z. W. (2010). A study on the strategy of TV advertising communication in Korean tourism image. Global Vision, (5), 62-66.
Google Scholar
 
 
Share
Send by email
Indexes
 
Keywords index
Topics index
Authors index
eISSN:1305-8223
ISSN:1305-8215
Journals System - logo
© 2006-2024 Journal hosting platform by Bentus
Scroll to top