Cultural values, traditions, and symbols are manifested in the life every society. Culture, therefore, occupies a very important place in human life and society, affecting economic, social, religious, and educational activities. Education in general and mathematical education in particular is also affected by cultural values. This essay discusses the importance of the development and implementation of math curricula that integrates cultural and folkloric elements and values from the daily life and society of the students, including folklore stories, games, and tools, and their contribution to increasing student motivation to study math, which in turn improves their academic achievements in this subject.