To clarify the utility of colleges and universities to help the development of sports industry, and to evaluate the degree of utility in promoting the sports industry in colleges and universities, is the effective way to further promote the development of sports industry in colleges and universities. Many kinds of methods and theories are used to evaluate the function of the development of sports industry in colleges and universities, for instance: WSR methods and theories; the function evaluation index which is constructed with the experts’ advice; the Analytic Hierarchy Process which can be used to assign a weigh to each index; and Fuzzy Comprehensive Evaluation method(FCE). The main conclusions are as follows: This method can solve the problem of weight distribution, which can help to find out the leading factors in promoting the development of sports industry; Through the empirical analysis, it is helpful to solve the ambiguity and uncertainty of the evaluation process, and realize the objective evaluation of the university to promote the development of the sports industry.