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RESEARCH PAPER
The Effect Assessment of Reading Experience and Use Intention for AR Interactive Device
1
Asia University, Department of Digital Media Design, Taichung City, TAIWAN
Online publication date: 2017-11-18
Publication date: 2017-11-18
EURASIA J. Math., Sci Tech. Ed 2018;14(1):531-542
KEYWORDS
ABSTRACT
This research has designed the “Interactive Device – Food Island” with the intention of promoting the concept of food safety in an interactive way. In order to examine the value of interactive devices in the aspect of the reading experience and the purpose of reuse. This research will ask people to take the “Interactive Device” survey to explore the reading experience. This research has obtained 192 valid questionnaires from the surveyors. The results of the analysis: (1) a good “Interface design” could have positive influence on the “Technology acceptance model”. (2) The explanation rate reaches 41.7% in the “Reading experience” for the “Interactive Device – Food Island”. “Interface design”, “Usability”, and “Perceived enjoyment” could have a positive impact on the “Reading experience”. (3) Compared with the “Interface design”, the “Usability”, and the “Reading experience”, the factor of “Perceived enjoyment” may be more effective in the “Intention to reuse”, the explanation rate reaches 44.8%. Thus, this research has concluded that the “Interactive Device – Food Island” could improve the positive “Reading experience” so to attract the user to use it again. The conclusion of this research can be a reference for food safety education in digital communication.
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